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新闻动态
相同类型的中间人数取决于渠道的宽度
尽管伸缩门企业面临着市场发展的瓶颈,但其发展前景依然光明。
Although the expansion door enterprises are facing market development bottlenecks, their development prospects are still bright.
1.单通道和多通道。
1. Single channel and multi-channel.
这叫做单一渠道,当一个企业的所有产品都在自己的销售部门销售,或者全部传给当地经销商时。直接渠道可用于多个渠道,间接渠道可用于其他地方。独 家销售在部分地区。对电动伸缩门行业而言,多渠道营销是根据当前市场趋势扩大市场的一种非常有效的手段。
This is called a single channel, when all products of a company are sold in its own sales department or all are passed on to local distributors. Direct channels can be used for multiple channels, while indirect channels can be used for other places. Exclusive sales in certain regions. For the electric retractable door industry, multi-channel marketing is a very effective means of expanding the market based on current market trends.
2.直接分配渠道。
2. Direct distribution channels.
在没有中间商参与的情况下,生产者直接向消费者或用户提品。电动伸缩门企业-消费者直接分销渠道。电动伸缩门分销的主要类型是直接渠道。企业门店是常见的营销方式,但目前以电子商务平台为主的实体店已经无法形成市场竞争优势。
Without the involvement of intermediaries, producers directly provide products to consumers or users. Electric telescopic door enterprises - direct distribution channels for consumers. The main type of distribution for electric retractable doors is through direct channels. Enterprise stores are a common marketing method, but currently physical stores mainly based on e-commerce platforms are no longer able to form a competitive advantage in the market.
3.宽渠道和窄渠道。
3. Wide and narrow channels.
相同类型的中间人数取决于渠道的宽度。企业使用的同类中介机构很多,商品在市场上分布广泛,所以被称为宽渠道。许多批发商在整个伸缩门行业销售中介机构,并将其转售给更多的零售商。可以联系消费者,销售大量产品。企业很少使用类似的中间商,而且分销渠道狭窄。它被称为狭窄的渠道。一般适用于专业性强的产品或贵重耐用的消费品。它的产品。它们由一个统一包装的中间商和多个本地中介机构销售。生产企业流通容易控制,但市场流通受限。
The number of intermediate people of the same type depends on the width of the channel. There are many similar intermediaries used by enterprises, and their products are widely distributed in the market, so they are called wide channels. Many wholesalers sell intermediaries throughout the telescopic door industry and resell them to more retailers. You can contact consumers and sell a large number of products. Enterprises rarely use similar intermediaries, and their distribution channels are narrow. It is called a narrow channel. Generally applicable to highly specialized products or valuable and durable consumer goods. Its products. They are sold by a unified packaging intermediary and multiple local intermediaries. Production enterprise circulation is easy to control, but market circulation is limited.
4、间接分销渠道
4. Indirect distribution channels
间接分销渠道是指生产者利用经纪人向消费者或用户提供商品,经纪人参与交换活动。制造商-经销商-零售商-消费者是伸缩门间接分销渠道的典型形式。目前,中国整个伸缩门市场仍有一定的需求空间,市场潜力可以继续挖掘,市场正在从卖方市场逐渐转变为买方市场。
Indirect distribution channels refer to producers using brokers to provide goods to consumers or users, and brokers participating in exchange activities. Manufacturer distributor retailer consumer is a typical form of indirect distribution channel for telescopic doors. At present, there is still a certain demand space in the entire telescopic door market in China, and the market potential can be further explored. The market is gradually transforming from a seller's market to a buyer's market.

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